| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 2066 | MedNet.com Confronts ''Click-Through'' Competition | Young, Allegra | Marketing | Integrated Marketing Communication( BM214 ) |
| 2 | 4057 | Culinarian Cookware: Pondering Price Promotion | Quelch, John A.;Beckham, Heather | Marketing | Integrated Marketing Communication( BM214 ) |
| 3 | 4240 | Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case) | Quelch, John A.;Beckham, Heather | Marketing | Integrated Marketing Communication( BM214 ) |
| 4 | 9-502-059 | Museum of Fine Arts Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century | Greyser, Stephen A. | Marketing | Integrated Marketing Communication( BM214 ) |
| 5 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Integrated Marketing Communication( BM214 ) |
| 6 | 9-508-102 | Blogging at BzzAgent | Godes, David B. | Marketing | Integrated Marketing Communication( BM214 ) |
| 7 | 9-509-035 | UnME Jeans: Branding in Web 2.0 | Steenburgh, Thomas;Avery, Jill | Marketing | Integrated Marketing Communication( BM214 ) |
| 8 | 9-591-011 | Sorrell Ridge: Slotting Allowances | Quelch, John A.;Stern, Aimee L. | Marketing | Integrated Marketing Communication( BM214 ) |
| 9 | 9-597-002 | Launching the BMW Z3 Roadster | Fournier, Susan;Dolan, Robert J. | Marketing | Integrated Marketing Communication( BM214 ) |